As predicted, 2024 has been one stressful, complex year, with rising geopolitical unrest and climate disasters, and 50-plus countries (from the US, to the UK, to Russia and India) holding divisive national elections that are testing the future of democracy. People are seeking wellness, peace and healing more than ever. If the world is far more complex, so is the wellness market, increasingly defined by dramatically different, even contradictory, business models and
trends. The Future of Wellness is the only wellness trends report based on insights from hundreds of health and wellness experts—CEOs, doctors, investors, academics and technologists—that gather each year at the Global Wellness Summit. It’s packed with new ideas and the examples of companies blazing those trails. We hope it helps you make sense of the bright— but very different—future for wellness. See what’s trending this year and beyond with The Future of Wellness 2024 global trends report.
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